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Baffling Apple Watch rumors anticipate an expensive new lineup in 2024

Rumors point to a major overhaul of the Apple Watch lineup in 2024

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A highly dubious report suggests that the small 2.13-inch Apple Watch Ultra with LED, the larger Apple Watch Series X, and the Apple Watch SE 3 with Series 8 design will launch in 2024.

According to David Hsieh of research firm Omdia, Apple plans a 2.13-inch Apple Watch Ultra 2, Apple Watch Series X, and Apple Watch SE 3 for 2024. The report speaks with incredible confidence about Omdia’s estimates, though it doesn’t make it clear. How did the research company come to these numbers or conclusions?

First, the Apple Watch Ultra 2 with a small LED display and a larger 2.13-inch screen is not a new rumor. Rarely has Apple made such a major design shift from a first-generation model to a second-generation model, and other meticulous sources doubt the claim.

Omdia research reports that the new Apple Watch Ultra display will have a pixel density of 325 pixels per inch, which implies around 800,000 tiny LED chips aligned with the subpixels. Omdia says the cost of such a screen would be at least 3x, which would put the larger Apple Watch Ultra at $1,200 or more.

As for the Apple Watch Series X, which is a direct descendant of the current Apple Watch Series 8, it will have a larger screen for both size classes. The smaller model will measure 1.89 inches, up from 1.71 inches, and the larger model will measure 2.04 inches, up from 1.92 inches.

This means that the larger Apple Watch Series X, which is a standard model, will measure larger than the current Apple Watch Ultra, which is 1.99 inches.

Apple Watch Ultra is really big at 1.99 inches in diameter

Apple Watch Ultra is really big at 1.99 inches in diameter

The report also states that the Apple Watch SE 3 will adopt the design of the Apple Watch Series 7/8. This would be a huge leap from the current Apple Watch Series 4 design in use.

The most compelling part of the report is the suggestion that all of these products could be announced in 2023 for marketing in 2024. This is highly unlikely as this would assume that Apple might announce the Apple Watch Series 9 in September and then follow. three Additional Apple Watch announcements before the end of the year, with little or no shipping until 2024.

David Hsieh has been involved in the Apple supply chain game for more than a decade, having reported on initial Apple Watch suppliers and even OLED display technology for the iPhone X. Hsieh has been accurate in broad strokes for about six years, but it’s a matter of recentness and analyst interest. with other reports.

Latest rumour Camel It was covered by Hsieh about iPhone X OLED displays in 2017. He was working for a different company at the time, IHS Markit.

Omdia’s accuracy and sourcing are unknown, and much of the report runs counter to Apple’s usual playbook and other predictions made by known meticulous supply chain analysts like Ross Young. Only time will tell if David Hsieh makes a solid return to the rumor game, but for now, suspicion is warranted.