Taking the Reno Series to a new level in selfie performance

  • OPPO has continued to invest in the research and development of imaging technology in the Reno series

  • Reno8 5G comes with a series of personalized features driven by leading AI technologies

  • OPPO has updated the camera in the latest Reno series, hoping to improve the shooting experience in low-light environments

DubaiThe United Arab EmiratesAnd the December 6, 2022 /PRNewswire/ – Selfie photography and videography are written into the DNA of the OPPO Reno series. Since the introduction of the first Reno series smartphones in 2019, the Reno series has offered users the best camera features enabled by OPPO’s cutting-edge research and development in imaging technology.

OPPO Reno8 5G

OPPO Reno8 5G

By analyzing user insights, we have discovered that around 40% of the photos taken on Reno smartphones were taken afterwards. 5pm. For video, this percentage is even higher at nearly 50%. This discovery prompted us to consider how we could better meet the user’s demand for great image quality in dark night environments. Accordingly, we upgraded the photo features in the latest Reno8 series to unlock unlimited photographic power that enables users to capture every memorable moment in life with stunning detail and clarity.

Super Night Video – Always vivid and always clear
Imagine a breathtaking view of the city at night. The rich and colorful neon signs in the street background contrast starkly with the dark foreground. A lesser phone might leave these foreground elements covered in shadow, but the Reno8 5G’s Ultra Night Video algorithm automatically detects ambient light and increases image brightness, improving color expression, and sharpening facial features to bring out the beauty in every way.

Whether you’re shooting at night or in dimly lit surroundings, this AI-enhanced feature is here to deliver clearer, brighter, and more vibrant portrait videos on both the front and rear cameras.

Ultra HDR Video – Undisturbed by backlighting
Shooting portrait videos in bright backlit scenes has always been a challenge for any camera. The vast difference in brightness between the lightest and darkest elements is no longer an issue with DOL-HDR on the Reno8 5G. When a smartphone detects High Dynamic Range in a scene, it will automatically switch to Ultra HDR Video, bringing DOL-HDR into action to process every video frame with enhanced dynamic range and realistic colors that ensure details pop in videos. Bright and clear in both light and dark areas.

Night Selfie – Professional photos at your fingertips
The new Reno8 Series also gives you professional photo effects to apply to your still photos. Anyone who has spent a lot of time taking photos at night will know that you need more time to take a photo in a dark environment. Reno8 5G helps solve this problem by introducing two new features that reduce the time needed to take a night photo by 39.7% compared to the Reno7 series. The first is the significantly increased light sensitivity of the dual main camera sensors, and the second is the industry-leading Turbo RAW algorithm, which can reduce the noise of the three R/G/B channels using an AI neural network.

Now, when you hit the shutter, images appear more quickly without long waiting times, allowing you to take sharp night photos just as you see them.

With its amazing camera features, OPPO Reno8 5G takes the Reno series to a new level of vertical performance. As the “Selfie Expert,” the Reno Series is the culmination of our mission to provide you with the right camera and the best photography features needed to capture the beauty of everyday life exactly the way you imagine it.

With the research and development of imaging technology moving forward, OPPO will continue to provide more professional photography and video features for users around the world in the Reno series.

About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combine art and innovative technology.

OPPO is on a mission to build a multi-access smart device ecosystem for the era of smart connectivity. Smartphone hardware was just a gateway for OPPO to introduce a variety of smart and frontier technologies in hardware, software and systems. In 2019, OPPO launched the $7 billion Three US dollars– Public investment plan in research and development to develop core technologies that enhance design through technology.

OPPO resolutely strives to create the best technology products and technological art for global users. Based on the leading, young and beautiful brand elements, OPPO devotes to the mission of letting exceptional users enjoy the beauty of technology.

For the past ten years, OPPO has focused on manufacturing smartphones with unparalleled camera capabilities. OPPO launched its first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey of exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which has become a reality by inventing the world’s first smartphone with a rotating camera in 2013, as the world’s thinnest smartphone at that time was launched in 2014, where it was the first to Introduced the 5X Zoom ‘Periscope’ camera and developed the world’s first commercial 5G smartphone Europe.

Today, OPPO is ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology to global consumers by experiencing ColorOS and Internet service such as OPPO Cloud and OPPO +.

OPPO’s business covers 40 countries with more than six research institutes and five R&D centers around the world, from San Francisco to me Shenzhen. OPPO has also opened an international design center with headquarters in Londonis leading the cutting edge technology that will shape the future not only of smartphones but of smart connectivity.

OPPO started its journey in The Middle East And the Africa (MEA) in 2015 after establishing its regional office in Egypt. After the huge success of the brand’s sales center in Cairo In the first year, OPPO accelerated its expansion plan in the Middle East and Africa region and opened country operations in the United Arab Emirates in 2019. Now OPPO is physically present in more than 13 markets across the region, including EgyptAnd the AlgeriaAnd the TunisiaAnd the MoroccoAnd the the two seasAnd the Kingdom Saudi ArabiaAnd the Sultanate of OmanAnd the KuwaitAnd the QatarAnd the KenyaAnd the NigeriaAnd the South Africa And the Levant.

To strengthen its presence in the region in line with its product localization strategy, OPPO has invested in the Middle East and North Africa region and established its own factory in Algeria In 2017, it became the first Chinese brand to build manufacturing buildings in North Africa. Based on the insights of local consumers in each country, OPPO has developed the progress of product localization, taking into account many perspectives towards each market, including product localization, to meet the basic needs of users; marketing localization, to better communicate with local young customers; and talent localization, to further understand local consumers and provide perfect customer service.

Over the past year, OPPO has started adjusting its product line The Middle East the area specifically. This included the launch of the flagship OPPO Find X series and the introduction of the OPPO Reno series. OPPO will continue to develop its domestic product line to bring more premium series to consumers in the region.

OPPO, as a forward-thinking international technology company, strives to be a sustainable company that contributes to a better world and has created positive change in every possible way by energizing local community initiatives and humanitarian and charitable campaigns.

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OPPO logo (@PRNewsfoto / OPPO)

OPPO logo (@PRNewsfoto / OPPO)



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