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New strategy, low-cost 5G smartphone launched in C and M series and invaded the ecosystem products

India is set to create a market of 31 million 5G users by the end of this year, according to a recent report by Swedish networking and telecom services company Ericsson, and the next war zone for phone makers will be budget smartphones from Poco, Xiaomi, Realme and Oppo with tech 5G is in the Rs 10,000 – 15,000 price segment as telecom operators in the country are slowly rolling out 5G services in all cities.

Phone maker Poco told ABP Live that India will remain a priority market for the company and is arming itself with new strategy and low-cost 5G models, as it aims to disrupt the country’s 5G smartphone segment.

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“In the future, there will be budget launches in the Poco C-series and Poco M-series and 5G will play a fundamental role in our overall product strategy. We are also exploring partnerships with Indian telecom service providers to bring in low-cost 5G,” said Himanshu Tandon, Country Head at Poco. India, to ABP Live in an exclusive interview: “Smartphones Contributing to 5G Adoption in the Country”.

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Poco M and Poco C series smartphones are the budget models from the company, which are available with a starting price of Rs 8,499 to Rs 14,999.

However, I think it will take a few quarters to bring a full 5G-ready device into the budget segment as there is a 5G tax to pay for the chipset, which necessitates some product compromises such as the omission of the AMOLED screen, fast charging technology, among others. Along with 5G support, we ensure that consumers are empowered with equitable innovation and performance in a product,” Tandon explained.

As a reminder, Poco, which was part of the main mobile company Xiaomi, became an independent company in January 2020 and has been operating as a separate entity since then. Unlike Xiaomi, Poco’s portfolio isn’t overwhelming for buyers and doesn’t release dozens of smartphone models every year, unlike most Android smartphone makers.

Poco India is entering the products ecosystem in 2023

Tandon, President of Poco India, also highlighted that India will continue to be a priority market for the company from a global standpoint with more globally integrated launches and product development. Poco India intends to continue offering devices at competitive prices while maintaining the price-performance ratio in the country.

“Another priority area for us in 2023 is immersion in the non-smartphone category, and our team has been working to crack a differentiator for the products ecosystem. We want to spend a great deal of time understanding the need gap and bring in devices that will truly redefine users’ experience. We are exploring several IoT and other categories with the price-performance ratio on offer, which is fine-tuned for the market here,” explained Tandon.

Poco’s offline batch in 2023

In a bid to expand business in the country next year, the phone maker also has plans to explore other channels in addition to e-commerce channels to offer a high volume of products and expand its consumer base.

According to Tandon, all Poco products are manufactured in India, and the company currently has 7-10 SMT lines in the country in operation and capable of manufacturing 20,000-22,000 units per day at 100 percent capacity, with a monthly production capacity of 450,000-500,000.

What sets Poco apart from competing brands

Unlike most smartphone makers, Poco doesn’t crowd the smartphone market with dozens of launches every year. The phone maker is focused on providing “the best experience for our users” and maintaining the price-performance ratio.

When asked why Poco is following this strategy, Tandon replied, “All brands in the industry have a different approach to themselves such as target audience, product strategy, vision, among others. While there is limited innovation regarding developments in various departments through Of the brands, Poco has the freedom to make independent decisions.”