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IFA 2022: Asus Zenbook 17 Fold, bendable LG OLED Flex TV, detailed Samsung lineup, and more

IFA 2022 which will be held in Berlin, Germany for 5 days from September 2, will see the participation of companies such as Samsung, Asus, LG and more. Here is everything you need to know.

There is Europe’s largest electronics fair ‘IFA 2022’ and many companies are said to be participating in the event including Samsung, Asus, LG and more. It is known that IFA 2022 will be held in Berlin, Germany for 5 days from September 2nd to September 6th. However, the event actually begins today, September 1, as several companies are showing off a preview of what’s coming next. “At this year’s IFA, Samsung Electronics will present the premium bespoke Bespoke Infinite lineup that was released in Korea earlier this year. Bespoke Infinite will be released in December,” according to information provided by ANI. While Asus comes with the Zenbook 17 Foldable OLED, LG is showing off its bendable 42-inch OLED Flex TV at the event. Here’s everything you need to know about the products:

The Samsung Electronics Tailor-made lineup

Samsung Electronics has announced the launch of its new Bespoke range of products in Europe. Consisting of a Bespoke AI laundry range, a Bespoke AI oven, and a bespoke infinite line, the new range will enter the European market in the coming months. The Bespoke AI laundry range is equipped with eco-friendly technologies to reduce microplastics leaching out of clothes, developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI washing machine comes with a wash cycle that reduces microplastic emissions from clothes by 54 percent by using filter technology to capture these harmful plastic particles.




Launched in October in European markets, the custom-made AI oven is packed with smart features that make cooking a healthy experience. Steaming has always been associated with healthy cooking, and the Bespoke AI oven comes with different steaming functions to create nutritious steamed dishes. While the Bespoke Infinite line will debut globally, including in Europe and the United States, starting with the launch of the single-door refrigerator, which comes in a fridge-freezer and wine fridge, this year.

Asus Zenbook 17 Fold OLED

Asus announced the Zenbook 17 Fold OLED (UX9702), while revealing its inspiration, design story, specifications, pricing and availability during the Zenbook 17 Fold OLED virtual launch event. This 17.3-inch convertible laptop will be available worldwide at www.asus.com starting August 31, 2022, with prices starting at $3,999 (excluding taxes). First introduced at CES 2022, this laptop features a unique design that allows for two OLED screen configurations in one device. A large 17.3-inch 4:3 2.5K touchscreen folds in the center to create two 12.5-inch 3:2 displays with a resolution of 1920 x 1280, giving Zenbook 17 Fold OLED a unique form factor that offers impressive versatility.

When combined with the full-size ASUS ErgoSense keyboard and touchpad, the foldable design allows for multiple versatile usage modes. Zenbook 17 Fold OLED will be available for hands-on demonstrations at ASUS booths during IFA 2022, along with a whole host of innovations. Products available for hands-on testing at the ASUS IFA booth include consumer, gaming, creative, business and smart health solutions.

The laptop comes with 12th Gen Intel Core i7 U-Series processors, Intel Iris Xe graphics, Intel WiFi 6E, up to 16GB RAM and a fast 1TB PCIe 4.0 SSD. For connecting to peripherals, there are two convenient Thunderbolt 4 ports, which support 75Whr fast battery charging, and connections to external displays. “At IFA 2022, ASUS shared availability to order the 17.3-inch OLED Intel Evo Certified Foldable Laptop, Windows 11 2-in-1 PC, and ASUS Zenbook 17 Fold OLED,” the company said.

3. The bendable LG OLED Flex TV

LG showed off a bendable TV. LG OLED Flex has a 42-inch screen with support for 4K visuals and a refresh rate of 1120Hz. LG Electronics will also release a new shoe care appliance within the 14 years since it installed a shoe care function on the bottom of the drum washer, according to ANI. LG Electronics said on Tuesday that it will present a new premium shoe care solution “LG Styler shoe care and bag” at IFA 2022 to be held in Berlin, Germany on September 2, according to a report by ANI. LG Electronics will also introduce its new product, the Double Door Bottom Freezer Refrigerator.