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Xiaomi celebrates 8 years since the release of the Note series with more than 7 happy customers

New DelhiThe company said: Xiaomi’s Redmi Note series has scored more than 7 crore customers since its arrival 8 years ago, setting new benchmarks in the smartphone industry, especially in India. Over the past 8 years, it has transformed the Indian smartphone landscape by introducing latest innovations that set premium industry benchmarks, standards and expectations among consumers.

Redmi launched its first Note in 2014 with the Redmi Note 4G and it was one of the first brands to hand the most affordable 4G smartphone into the hands of consumers. “Since then, design and technology have evolved, and with each note, the series has not only evolved, but grown exponentially,” the company said in a statement.

“With each new Redmi Note series, Xiaomi has focused on delivering upgrades that are truly game-changers in this segment. The most disruptive technology introduced in the Note series over the past eight years is the camera,” said Anuj Sharma, Chief Marketing Officer. Officer, Xiaomi India.

“It was the first company to offer 48MP in the budget segment and 64MP in the market, and it evolved to 108MP in the premium mid-segment which was the leading MP number at the time,” he added.

“Redmi Note 6 Pro was Xiaomi’s first Note phone to come with a notch display. With the Redmi Note 10 series, the company has introduced an all-new EVOL design language that brings a radical change to the overall design of Redmi devices with a focus on functionality and durability,” the company said. Redmi was the first brand to introduce a budget AMOLED display with the Redmi Note 10 series, to enhance consumer experience, and address the growing consumption of content on smartphones.

With performance at the center, Redmi has led technological innovations and was one of the first brands to provide access to 4G and 5G technology. At that time, 4G smartphones in a similar range to Redmi Note cost a premium (Rs 20,000+) but Redmi Note 4G was more affordable at Rs 9,000. “With the anticipation of 5G, Redmi was one of the first brands to bring this technology to the masses and make it available to consumers long before the final implementation,” the company said.

The true measure of success is the feedback the company has received from its lovable fan community and the impact it has had on their lives. Starting from the first device launched in the range, the Redmi Note 4 series to the now Redmi Note 11 series, fans and users have appreciated the latest features and specifications, which have further helped scale the range to new heights in the market, says the company. Consistent hardware and software upgrades have made it the most reliable choice. With some upgrades, the Redmi Note series was the first product to receive the MIUI update.

In addition to establishing the Redmi Note series as the most popular smartphone series, the brand has ensured after-sales service accessibility by becoming the “widest smartphone service network in India”. This has helped consumers connect with Redmi India via 19500+ Pin Codes with 2000+ Service Center Network.

In the past eight years, it has garnered nearly 38, 00, 000+ reviews on its partner platforms, with a consistent average rating of 4.5/5. According to the latest CMR ‘Insights on the Go’ survey for the month of October 2022, Redmi emerged as the top brand Brand for high quality smartphones in India at Rs 7, 000-Rs 35,000 a piece.