Stuff Sky Stream puck

Locks Sky to skip ads behind a new £5 per month subscription

Over the past few months, streamers have started offering cheaper subscriptions that are offered with ads. Since these are additional subscription levels, they do not affect existing users. The same is expected of ordinary TV watchers, right? Well not quite. Sky introduces a new ad-skip subscription that affects all subscribers.

With the introduction of the Ad Skipping package, Sky Stream and Glass customers will have to make do with this new subscription to skip ads when watching content from the service. Previously, viewers could skip ads when catching up on TV using the Replay, Playlist or Sky On Demand features. But users will no longer be able to do so without paying a £5 per month subscription.

There are some other clarifications regarding the new package. Viewers will also not be able to skip ads on third party platforms such as ITVX, and will have to pay separately for these subscriptions. But fortunately, all customers will be able to quickly submit ads on offers that have been paused live.

Fortunately, the fee will not reach all users immediately. Those who had Sky Glass or Sky Stream contracts prior to November 29, 2022 will avoid the new add-on until their contract expires. Anyone signing up for a new contract or paying on a rolling basis will need to flag this up immediately. The brand has confirmed that Sky Q customers will remain free of the add-on package.

This change is sure to conflict with customers. Unlike other recent ad categories, such as the Netflix add-on, the new Sky package doesn’t provide an opportunity to save money on an inferior level. Instead, the features are locked behind a paywall. The Ad Skipping package is sure to be annoying, so we’ll see how it works well with the services.