December 1, 2022
Modernization
Apple turned to (RED) to highlight World AIDS Day
Apple customers have made care and support available to more than 11 million people affected by HIV/AIDS
For the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to health care services to millions of people in the neediest communities in sub-Saharan Africa — including critical work in rural communities, and support for pregnant women and their families. In the past three years, the funding has also been used to mitigate the impact of COVID-19 in these communities.
Since 2006, more than a quarter of a billion dollars in grants supported by Apple have helped provide care and support services to more than 11 million people and distributed more than 197 million HIV tests. Apple support has also helped more than 5 million HIV-positive mothers prevent transmission of the virus to their children.
Funding includes supporting community health workers like Mama Esther, who provide compassion, care, and access to treatment to their communities. More than 15 years ago, I moved from puma to me puma (house-to-house) in the Maasai community in Tanzania, providing health services at home, encouraging people to visit the local clinic, and helping pregnant women access prenatal and delivery care. Mama Esther is able to do this important work in her rural community in part because of the monthly stipend she receives from the Global Fund.
During one of her community visits, Mama Esther met Naima, who was pregnant and very ill. Mama Esther encourages her to take an HIV test at the Mto wa Mbu community clinic, where Nima finds out she has the virus. Fortunately, Nima immediately started antiretroviral therapy — and soon after, she gave birth to an HIV-free baby boy.
Nima’s story is just one example of the care and support Apple customers have made available.
In celebration of World AIDS Day, Apple is introducing new ways for customers to continue to support the Global Fund, raise awareness, and learn more about the fight to end HIV/AIDS.
Pick (red) this holiday season
The best selection of (PRODUCT)RED products this holiday season is available on iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8.
A variety of (PRODUCT)RED accessories are available, including the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as the Apple Watch Sport Loop, Sport Band, and Braided Solo Loop straps. A portion of the proceeds from every purchase of (PRODUCT) RED goes to the Global Fund to Fight AIDS and Mitigate the Impact of COVID-19 with (RED).
Apple Watch users can show support with a selection of seven red Apple Watch faces available for download at apple.com/product-red.1 Once downloaded, users can raise awareness by sharing these faces with other Apple Watch users.
Increase visibility
To raise awareness of World AIDS Day, Apple is using its platform and services to highlight ongoing efforts to end HIV/AIDS and create opportunities for its customers to learn more.
Worldwide, hundreds of Apple Store locations are celebrating the day with new window and display displays, making it easy for customers to identify (PRODUCT)RED and support the Global Fund with their holiday purchases.
In the App Store, customers can learn more about Preppy+, an app that helps people living with HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full, happy relationships. By taking PrEP on a daily or occasional basis, users can effectively prevent infection, and the app can help them track their PrEP intake, enter PrEP checkups, add information to a calendar, and store test results.
In the United States, Apple Books features curated collections of books and audiobooks, including nonfiction about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a great selection of shows and movies in the Watch Now tab that highlight the human cost of the HIV/AIDS pandemic. And Apple Music features a special collection of music shows, radio episodes, and more so subscribers can get a sense of the day.
- Requires iOS 16 or later and watchOS 9 or later with Apple Watch Series 4 or later.
Click on Contacts
Oshauna Collins
apple
aushawna@apple.com
(408) 974-1310
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media.help@apple.com
(408) 974-2042
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