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Communication by air | capacitance modes

The world of wireless communications continues to evolve with increasing demand and new use cases for the technology. 2022 has been a year of tower deals, mergers and acquisitions, and innovation in the space, and that shows no signs of slowing as we head into 2023.

One company making waves in this market is Blue Wireless – a relative newcomer based in Asia, led by its founder and CEO, Evan Landin.

“We’re an enterprise ISP,” says Landin. “It’s kind of a new thing. Most wireline carriers are in business, but we’re a wireless internet service provider. We offer 5G wireless connectivity to global enterprise customers.”

Launched in 2015 in Singapore, Landen says Blue Wireless has expanded its service capacity to more than 80 countries, “where we provide local wireless Internet access to our customer base.”

The company’s team of 70 is based in Singapore, Australia and Amsterdam and a global support center in Malaysia.

“Last year, we opened up in the US. Our expansion into the US is a major priority for us,” says Landin.

Like many other companies in this sector, Blue Wireless is not exempt from a global talent shortage and skill shortage. Although Landin admits that being in Singapore does have its advantages when it comes to this.

“It’s a global phenomenon, staff shortages, but there are definitely differences in countries. I say, it’s still relatively easy to find talent in Singapore compared to Europe or the US. Asia is still in a relatively good position in terms of talent, but there is a crisis. The good thing For us is that as a global company, customers can benefit from our global capabilities.”

life in the industry

“I’ve been in telecom my whole life,” says Landen, an industry veteran who began his career at Infonet, before BT took over, and then moved on to work with StarHub and Expereo.

“All that time I was selling internet access. But in 2015 I said, ‘There has to be a better way.’” Access was still too expensive. It was taking too long and we were waiting too long. So let’s try to build a service offering. New based on wireless Internet access, based on LTE / 4G and now 5G. We were trying to come up with a new concept of wireless Internet access globally.

The consensus across the industry is that while 5G is moving at a fast pace, its rate of deployment and adoption is slower than expected.

“5G is an evolution, not a revolution,” says Landin. “For our segment, which is the enterprise segment, they really care about reliability and performance. In that sense, 5G really delivers on what it says it is.”

In Landen’s view, some of the cooler use cases of 5G should be enabled by solution providers and customers doing new things with new 5G capabilities, rather than carriers.

“So it’s not because carriers are building networks less — of course, it can always be a little bit faster — but it’s really about what solution providers make of those new capabilities,” he says.

For the most part, until work on defining 5G use cases is complete, Landin believes the way major telcos can maximize their 5G assets is to partner more closely with solution providers.

“Telecom companies have always been very conservative, usually building the network and increasing the assets,” says Landin. “They’ve been very focused on keeping customers on their network, selling SIM cards, keeping everything under their control with their own stores and the like. The trick to really unlocking capabilities and delivering on the promise of 5G, is for carriers to be more aggressive in their wholesale offerings towards solution providers.” “.

For example, Landin says drone operators and fleet management companies should have access to 5G capabilities to serve their customers, but he doesn’t see carriers developing these types of services.

“[Telcos] They’re good at building networks and running them, but turning that into a service that can be used by end customers, I think that’s where virtual network operators like us take advantage of the new capabilities, he says.

Along with these use cases, there is a growing need for standardization and open organization to ensure continuous innovation and development. Interestingly, Landen does not believe that regulation is an obstacle to 5G, again pointing to the need for a mental shift within carriers to embrace network providers, mobile virtual network operators and other partners to increase the investments carriers make in their networks.

As for wireless standards, Landen says Blue Wireless “does an excellent job” on this front.

“From the experience we have in our market, modems used to be country-specific, and a lot of certification needed to be done in each market,” he explains. Today, “thanks to LTE / 4G and 5G standards”, any modem will work on all of these networks, which is a huge advance from where things were 10 or 20 years ago.

Increasingly technical labs and universities, especially those in Asia, are continuing to work on the next generation of networking technology, 6G, although some places don’t have 4G/LTE yet, let alone 5G as a standard.

“Continuous development is essential,” says Landin. “But [6G] Something for the labs. In the meetings that we have with companies like Ericsson, they are already working on the next generation. But at the same time, they acknowledge that 5G has not reached its full potential. But that doesn’t stop them from actually developing the next level, which will take at least another 10 years or so to reach the market.”

Robots and metaverses

For Landen, artificial intelligence (AI) and machine learning go hand in hand with wireless space, as for the most part one cannot exist without the other.

“If it can be wireless, it will be wireless,” says Landin. “Any device that you will pick up or use will be wireless. In that sense, as you know, wireless technology is essential to any success in AI.”

He says virtual and augmented reality are two examples. “None of this works wired. It has to be personal, mobile, and sensory,” implying that wireless technology is essential for virtual reality and augmented reality applications.

Landen says he already sees the next stage in the convergence of AI and wireless networking in cleaning and security bots in Singapore. “Robots are exactly the first step in this wireless evolution,” he says.

When it comes to metaphysics, Landin says there are no believers or non-believers—it simply is.

“It’s already there and it’s going to get bigger whether we like it or not,” he says. “Eventually, the momentum is there, and there will be niches that have early adopters, that will be gaming-related, but more and more things will go online.”

Although Landin says we’d probably settle for having “one leg in both worlds” — one in digital existence, the other in reality — rather than a fully virtual existence.

Another area of ​​interest to Landen is satellite communication.

“There are a lot of customers who are already taking advantage of both wired and wireless lines,” says Landen. “but now [Blue Wireless] They can also use satellite easier as part of their offerings.”

Landen doesn’t see much difference between providing its customers with wireless services from the towers and from space.

“[Satellite] It’s the same thing as any other wireless technology, it’s a long way from a cell tower. It’s in the air, bringing more capabilities to more people around the world. The more connectivity options, the better for our customers.”

New year plans

For Lande, 2023 is set to revolve around managing the Blue Wireless team and growing the company.

“We’ve expanded rapidly over the past few years, covering 80 countries,” he says. “Now we want to make sure that we provide that full depth and breadth of services in all of those countries, so that’s where we’re really investing.”

Plus, while the company’s bread and butter of wireless access remains constant, it aims to do more about connecting users.

“One of the recent additions we’ve made to our portfolio is frontline workers,” says Landin. “Connecting field engineers, the people on the front lines, to a reliable connection, without being tied to an office or to a wire at a specific location.”

Announced in October, Celerway GO, a cloud-based service developed in partnership with Celerway, offers businesses a powerful and compact mobile connectivity solution that has a range of data and service options.

As our conversation draws to a close, Landen reminds me of the differences between a cellphone and a wireless phone, and the mindset needed to know them. After all, stationary things that aren’t moving still need to communicate wirelessly.

“Usually people are always talking about cell phones,” says Landin. But I think there’s this realization now that wireless technology is there to connect everything, not just phones. If you really look at where the innovation and growth is, it’s not happening in hardware. It’s happening while tying all that other stuff up.”