Use of Devices

Consumers now watch more than six hours of video per week on their mobile phones

International research firm addresses video disruption and transitions in hardware platforms at the fifth annual Future of Video conference

dallasAnd the November 30, 2022 /PRNewswire/ — Parks Associates Fifth Annual Video Futures: OTT, Pay TV, Digital Media, December 12-14 in Marina del Rey Marriott, featuring industry leaders from Sony, Xperi, VIZIO, Amazon, Sinclair Broadcast Group, Disney Streaming, Crackle Plus, Samsung TV Plus, and more. Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, MediaKind and Friend MTS.

The company’s research found that consumers have maintained recent increases in the amount of time spent watching video on their mobile phone, while time spent consuming video on their TV, tablet, and computer continues to decline. Ad-based online video (AVOD) accounted for the largest share at nearly two hours per week on average, but consumers also spent more than an hour watching subscription video (SVOD) services and streaming content on their mobile phones.

“The shift between platforms will drive the industry to more aggressively customize services and content for mobile viewers,” he said. Elizabeth ParksPresident and Chief Marketing Officer, Parkes Associates. “This changing dynamic will similarly increase the importance of AVOD offerings, which are already increasingly popular on mobile phones. “

Parks Associates is hosting a pre-show workshop “The OTT Market and the New Age of Video Consumption” on December 12th, with a deep dive into the company’s research on consumer viewing habits, platform preferences, and future purchase and subscription intentions. future video conference, December 13-14Features these keynote speakers:

  • Scott Bartonproduct manager,
  • Dominic DemeglioCMO Paramount Streaming
  • Nandu Nandhakumar, President and President, Ultra HD Forum; Senior Vice President, Strategic Technologies, LG Electronics-Zenith R&D Company
  • Catherine BondGroup Vice President, Platform Content and Partnerships, Physio
  • Daniel RauschVice President, Entertainment Devices & Services, Amazon

Sessions throughout the event will address the value of new services, business strategies, and best practices for navigating disruptions in the video services market:

AVOD and FAST: The Future of Television

  • Christine HuntleySenior Product Manager, Disney Streaming
  • Dallas LawrenceSenior Vice President, Marketing and Communications, Samba TV
  • Shaheen SianiHead of Content Partnership Management, Samsung TV Plus
  • Jason ShafferSenior Vice President, Chief Growth Officer, Crackle Plus
  • Tejas ShahSenior Vice President, Commercial Strategy and Analytics, FilmRise
  • Mediator: Jennifer KentResearch Vice President, Parks Associates

The future of live content: news, sports, entertainment

  • Scott HonestChief Innovation Officer, Sinclair Broadcast Group
  • Eric RambergVice President, Business Development, New Markets, mediakind
  • Marty RobertsSenior Vice President, Product and Marketing Strategy, Brightkopf
  • Michael Sinzondigital chief Allen Media Group
  • Mediator: Ross Rubincontributing analyst, Parks Associates; lead analyst, reticle search

The role of smart TV in home entertainment

  • Nick ColseyVice President of Business Development, Sony
  • Paul KontonesCMO Dream
  • UnscadnExecutive Vice President and Head of Products and Services, Express
  • Mediator: Steve HawleySenior Contributing Analyst, Parks Associates; Founder and Managing Director, Hacking Monitor

Registration is open, and the media are welcome to attend. To request statements or an interview, call Rosie SerraAnd the [email protected]972-996-0233.

About the future of video
The future of video Brings together top leaders to share insights on new trends in the video and connected entertainment industries, with insights into consumer adoption, overwatch, and spending. The event provides insight into successful deployments of OTT strategy, challenges for pay TV service providers, connected CE’s role in video viewership growth, new content formats, and the overall impact on the video market.

Rosemley Sera
Parkes Associates
[email protected]

Source Parks Associates