Samsung wireless charger duo

Samsung is preparing the brand for “ultra-fast” charging

Is it just a rebrand, or does Samsung have deeper plans?


If you’ve looked at the best Android phones coming out of China, you might know that companies like to get excited about the branding of their ultra-fast charging technology. OnePlus and OPPO both have VOOC charging — previously known as Warp Charge on OnePlus smartphones — while Realme has Dart Charging and variants like the UltraDart. Samsung did nothing of the sort. A new report suggests that the company may be on the cusp of doing so, though, perhaps indicating that it may be getting serious about fast charging, an aspect its products are notably lacking.

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Samsung has registered a trademark with the United States Patent and Trademark Office as “Samsung Superfast Portable Power”. Labeled as “Battery Chargers for Mobile Devices; Battery Packs for Mobile Devices” (via SamMobile). This could indicate Samsung acquiring the rights to launch products under this name — the name itself refers to things like power banks and portable chargers, but it could be part of a larger branding effort as well. Samsung hasn’t really done anything faster than 45W with its chargers, but the “Superfast” name suggests the company may eventually go beyond that.

You should take all of this with a grain of salt. Too often, companies provide trademarks and never use them. In fact, it is rumored that the upcoming Samsung Galaxy S23 will stick with 25W charging. We don’t have details on the charging speeds of the S23+ and S23 Ultra, but we wouldn’t be surprised if we get 45W again. If Samsung really plans to use this name, it will likely be a long time before we see a product with it on store shelves.