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Continental Promotes Tire Recycling | Tire and rubber recycling

Continental helps build a basketball court from recycled Extreme E tires.

Convert racing tires into living spaceUnder this motto, a new basketball court is being built in Hanover to give children from the surrounding area a lively place to play, run and train. continental The necessary rubber paving stones are provided as a donation.

The paving stones are made from recycled racing tires from the electric Extreme E racing series, which continental Provides support as a founding partner since 2019.

The Extreme E tires. It has undergone a particularly complex manufacturing process to extract all the chemical components from the tires before turning them into paving stones. Now the tires will be given a second life as the basis for a high-class basketball court.

“We are happy to support the project with paving stones made from our own recycled tires here in Hanover. In this way, we are putting materials from the sustainable electric Extreme E racing series back into circulation and using them for a good cause,” Enno Straten, Head of Strategy, Analytics and Marketing, EMEA Tire Replacement at Continental, at the groundbreaking ceremony.

Supported project Basketball It aims to overcome social barriers with the help of sport and create basketball courts throughout Germany where young people can train together, regardless of age, origin or school. Basketball They symbolize values ​​such as team spirit, trust, health and fairness, and the social aspect plays a major role. Continental would like to support this approach with the help of a paving stone donation from… extreme e Tires.

extreme e It is an off-road racing series that aims to deliver an exciting sport with electric-powered racing under extreme conditions and draw attention to global climate challenges. continental He is the founding partner of extreme ea premium sponsor, developer and resource for the innovator CrossContact Racing tire, which was developed to meet the challenges of various terrains.

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