Die-hard soccer fans across the Middle East are taking their flights to Qatar, the first country in the region to host the soccer World Cup. The historic sporting event has already delivered exciting moments and more fans are preparing to descend on Qatar to enjoy the World Cup. Qatar’s eight stadiums hosted an average of 47,000 raucous fans during each match – all sharing a deep love for football and of course their country’s national team.
Smartphones will be in the hands of almost every fan to capture the biggest moments: goals; players; The cheerful atmosphere of a busy sports stadium. But how many of today’s devices manage to be more than just a functional tool, rather than an enabler for their personal experiences?
Today, every new smartphone that hits the market usually arrives with a bunch of advanced new features that create buzz in a particular area. The best device for photographers. Longest battery life. The largest storage capacity. However, the last thing you want to worry about while watching the semi-final shootout is poor battery performance.
As an official sponsor and official smartphone supplier of the FIFA World Cup Qatar 2022, vivo knows what it takes to capture life through a device – those unforgettable moments of human joy.
Vivo’s ethos and approach to human-centered smartphone design is built on human joy – combining the principles of joy, inclusion, humanity and inspiration.
vivo understands that smartphone users wherever they are – at a football match, at work or during anniversaries and birthdays – are human beings. Basically, each of us is looking for a simplified technology that will allow us to create rich experiences that we will remember.
This is the purpose of achieving human happiness that prompted the brand to participate in the FIFA World Cup Qatar 2022. During the mega event, Vivo will connect international football fans in more ways than one. Through its series of smartphones, vivo will help fans stay connected, literally, but more importantly, it will help capture glorious moments that evoke feelings of excitement, anticipation, and happiness long after the final whistle.
vivo fully understands that innovation is an essential part of delivering human joy. Its smartphones – especially the recently released V25 series – see the highest levels of innovation incorporated into the final product. This collaboration resulted in a smartphone capable of world-class photography improvement, as well as high battery performance.
When it comes to FIFA matches, vivo uses its innovative power to build exhilarating human experiences. Through its #GiveItaShot #campaign, the brand encourages fans to capture endless snapshots of memorable moments during matches. The hashtag is part of vivo’s efforts to create a community of football fans interacting with each other and sharing their exciting experiences through photos and videos of matches.
As the final stages of the World Cup approach, vivo will also drive interactive conversations among football fans with its #vAreHeretoShare campaign – which will encourage fans to share their FIFA memories, no matter where they are in the world. These campaigns showcase Vivo’s efforts to use innovation and technology to bring people together from far and near, to celebrate the world’s biggest sporting event.
The FIFA World Cup, as the world’s largest sports tournament, brings together people from all over the world to share the human joy of football. And Vivo is doing the same by bringing its human-centric smartphones to 60 countries around the world, including the United Arab Emirates, Qatar, Saudi Arabia, Kuwait, Oman, Bahrain, Iraq, Lebanon and Jordan. With the power of innovation, vivo hopes to bring human joy to many markets, helping users recreate beautiful memories through progressive and simplified technology.