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Poll: 86% of Europeans will watch the World Cup at home

TCL, the TV manufacturer, surveyed nationally representative samples from major European countries on how they intend to approach and experience the ongoing World Cup. Developed in partnership with Consumer Science & Analytics (CSA), the survey was conducted in the UK, France, Germany, Poland and Spain. The results revealed that although there were some differences in views across markets, mostly due to cultural factors, passion for the game and desire to connect with loved ones were common themes.

  • 61 per cent intend to follow the 2022 competition. This is mostly because they are football fans, as 83 per cent would continue to watch it even if their national team was eliminated
  • For nearly one in three participants, watching football on TV is a time to share it with loved ones, and 86 percent of Europeans say they will watch the games at home on their TV sets.
  • If it is not possible to watch matches on TV, 60 percent would consider watching them on a mobile device
  • 8 percent plan to buy a new TV for this specific occasion

Europeans continue to follow major football events, driven by their passion

As the survey showed, Europeans have a great interest in football, with seven out of 10 saying they usually follow international competitions, and 15 percent declaring that they watch all matches. With 61 per cent of Europeans intending to follow the 2022 event, it is clear that football remains a priority. The most packed fans seem to be based in Poland (73 percent), Spain (71 percent), and the United Kingdom (68 percent).

Among the main drivers for watching were a desire to support their national team (50 per cent), as well as a passion for sports (35 per cent). Almost a fifth of the respondents (18 per cent) will follow the matches because they are fans of some selected soccer star.

Also, more tellingly, the vast majority (83%) would continue to follow the game even if their national team was eliminated, a sentiment that is most reflected in Poland (88%). On the other hand, German (19 percent) and French (17 percent) participants are more likely to lose interest if their team is underqualified than those from other countries.

When it comes to predictions, those surveyed in Spain are the most confident in their team’s abilities, with more than half (51 per cent) rating their chances of winning the title as 7 or more (on a scale of 1 to 10). On the contrary, most British respondents (73 per cent), French (66 per cent), German (66 per cent) and Poles (61 per cent) seemed less confident, rating their chances of winning the cup between 0 and 6 (out of the group). ). from 10).

The shared passion for sports remains an essential element in watching football events….

The vast majority of Europeans (85 per cent) intend to watch the competition with someone else, such as a partner (43 per cent), family members (40 per cent) or friends (39 per cent). This desire to be close to those who share a passion for sport is reflected in the fact that 86 per cent of Europeans will watch the 2022 matches at home on their television sets.

But the results showed some cultural differences. British respondents (30 per cent) and Spaniards (28 per cent) would choose to watch in a bar or pub if they weren’t watching the games at home, while Germans (35 per cent) and French nationals surveyed (34 per cent) would watch it at a friend’s house over TV screen.

Also, in particular, the French participants seemed more interested in the details and outcomes of the games, with 35 percent intending to watch them at home alone.

…while being careful not to miss any

Since the missing parts of a match, from kick-off to the final whistle, are not an option for many, 60 percent of those surveyed would consider watching games on a mobile device if they did not have access to a TV. In France (51 per cent) and Britain (50 per cent) people will prioritize using smartphones, in Poland (50 per cent) and Spain (42 per cent) people will choose to use computers, while those in Germany are 38 per cent They will watch on their tablets.

Experience the competition to the fullest

An international soccer event may also be a trigger for consumers to purchase new technology to ensure they fully enjoy the games. Eight percent of Europeans included in the scope of the study collectively shared this view, while among those in Spain this number was slightly higher (10 percent). Although most respondents interested in investing in new products are looking for larger screens and better picture quality (48 percent of Europeans surveyed), those in France were more concerned about technology design (41 percent versus 32 percent for design ). European average), while Spaniards prioritized connectivity and smart functionality (42 percent against 32 percent for the European average).

“With nearly two billion active players around the world, football is the most played sport in the world. As our survey with the Canadian Space Agency showed, international competition will create opportunities to share moments and passion with loved ones. This resonates strongly with TCL, as We aim not only to develop products with high quality technology at affordable prices, but also to provide users with new experiences, as well as ways to be inspired and pursue greatness in their daily lives.We are excited to see the different teams compete and will be particularly supportive of the four players who are part of the TCL Ambassadors team: Rodrygo, Raphaël Varane, Pedri and Phil Foden Frederic Langen, Vice President of Sales and Marketing, TCL Electronics Europe said “Best of luck to all the competitors and may the best team win.