Alcatel 5V 3

What happened to the Alcatel smartphone? – News channel

A couple of years ago the Alcatel brand was Australia’s number three smartphone brand, cheap and packed with the technology a customer wanted, today Alcatel smartphones have all but disappeared from Australian carriers and retailers with the Big W selling select models.

An experiment by China’s TCL, which loathed the idea of ​​paying a license fee to Alcatel to make branded phones in its own name and not TCL’s, seems to have gone horribly wrong.

An attempt to replace Alcatel-branded devices with TCL-branded ones was unsuccessful for the simple reason that the TCL brand is “still unknown” according to sources.Alcatel

Former TCL employees claim Alcatel was seen as a trusted brand, “Millions have been spent marketing and building the Alcatel brand through high-profile, now-canceled sponsorship deals with NSW-based NRL team The Rabbitohs” As a result, sales followed, and the business was profitable and growing.”

ChannelNews understands that in early 2020 more than 600,000 units of Alcatel smartphones were sold in Australia.

Back in 2020, Alcatel and TCL branded smartphones were sold in the market via a distribution relationship, with mobile and telecom industry executive Sam Skontos heading it up.alcatel sa

Skontos and his team have had great success growing the Alcatel brand while launching several TCL branded devices.

Then in 2021, TCL takes control of its own operations in Australia with the appointment of two former Huawei executives to run the business.

Since then the Alcatel brand is gone with JB Hi Fi, Telstra or Optus accounting for more than 80% of smartphone sales in Australia ranging from TCL branded smartphones in Australia.

Today TCL is tapping Harvey Norman and TPG Vodafone for growth in Australia.

TCL didn’t provide any sales figures or explain how it intends to replace the volume lost by the disappearance of the Alcatel brand in Australia.

This week in Asia, TCL officially launched a new version of the Alcatel 1V that has a larger screen, triple camera array, and a much better battery than previous models.

Available in two colors – Space Gray and Atlantic Blue, TCL has also introduced a new design that features on the front a larger 6.52-inch display with HD+ resolution.

It has an aspect ratio of 20:9 and a standard refresh rate of 60Hz.

The screen comes with eye care modes such as eye comfort and reading mode. Eye comfort mode reduces harmful blue light emitted from the screen.

It has a 13MP primary lens with phase detection autofocus, a 2MP depth sensor, and finally a 2MP macro lens. This is an upgrade to the predecessor’s dual camera system. On the back, it has a 5MP HDR sensor.

It is powered by MediaTek Helio A22 chipset which is paired with 2GB of RAM and 64GB of internal storage. It houses a 5,000mAh battery and retails for under $150.

About the postal clerk