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In the store is the way to choose; Smartphones are the device of choice

US adults still prefer to shop by themselves, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from the Pew Research Center.

Pew found that 76% of respondents buy things online via smartphones, compared to 69% via desktop or laptop computers.

Almost a third of adults in the United States shop online using smartphones at least once a week, compared to 21% for desktop or laptop computers and just 7% for tablets.

These numbers are even more dramatic for the 30-49 age group, with 49% saying they make online purchases with a smartphone at least once a week, compared to 38% of those 18-29 and “younger posts.” For those 50 years of age and over. Older.

The research center found that 57% of respondents preferred to shop in person at a physical store, while 38% chose an online experience.

Creators and influencers were followed by four in 10 social media users in a Pew survey, with younger adults most likely to do so, as well as Hispanics (59%) and Blacks (44%).

Finally, 62% of women ages 18-29 say creators and influencers influence their purchases at least a little, compared to just 43% of men in that age group.

Monica Anderson, co-director of research at the Pew Center and research analyst Michelle Favreau, write in a blog post, “From ordering household items to buying the latest fashions, the Internet has reshaped how, when and where people can make purchases. At the same time, social media has become a tool important to consumers, as some Americans—especially younger ones—follow influencers and turn to them for recommendations.”