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HTC insists it’s not dead yet with plans to launch new 5G phones and extended reality gear in 2021

With LG’s eventual withdrawal from the competitive Android smartphone market, one might be forgiven for thinking HTC might be next. Like its former rival in South Korea, it was once synonymous with iPhone alternatives in its youth only to fade into comparative obscurity since then.

However, DigiTimes claims to have heard that HTC has new 5G phones in the works for 2021. The media outlet quoted “industry sourcesIt also states that it will continue its line of VR and AR products for the business this year. The Vive brand is very active in this market and therefore may apply to new hardware and other new OEM offerings this year.

Both actions are reportedly being taken in order to drum up sales at HTC. In this case, it might be advisable for the company to rethink its pricing structure for smartphones this year. It just discounted the U20 5G to NT$13,990 (NTD; ~$492) in its home country; However, many devices with similar specs are still a better deal.

On that note, the latest Desire 21 Pro 5G is launched at a price tag that beats similar phones like the OnePlus Nord. Accordingly, we hope that its stated ambitions to begin rebuilding its presence in markets such as Europe through carrier partnerships will come with realistic starting pricing positions this time around.

HTC reported an annual revenue loss of 11.63% for the first quarter of 2021, a quarter in which it reported gross profit of NT$1.18 billion (~US$41 million). Then again, NT$455 million (about $16 million, up 99.7% year-on-year) of that amount was realized in March 2021.

HTC Desire 20 Pro is now available on Amazon