LI Sony Xperia 1 III

Does Sony have a future in the smartphone industry?

Sony has announced that it will unveil a new Xperia 1 smartphone, possibly the Sony Xperia 1 IV at its upcoming event which will be held on May 11th. Sony posted a teaser video confirming the date and time. Although the teaser video directly confirms the existence of the Xperia 1 IV, we may also see the new Sony Xperia 5 and Xperia 10 devices.

The teaser video shows that Sony is expected to unveil the next generation Sony Xperia 1 IV smartphone (via GSMArena). We’ve seen new renders of the upcoming Sony Xperia 1 IV, which looks familiar and very similar to the current Xperia 1 III.


The device is expected to have flatter sides, and will be powered by the latest Qualcomm Snapdragon 8 Gen 1 chipset. The memory is expected to have at least 12GB of RAM as in the Xperia 1 III, and storage to start with is 256 GB. A previous leak indicated that it could have up to 16GB of RAM and 512GB of storage.

The screen will come with a 6.1-inch OLED panel. It remains to be seen if it will come with a 4K @ 120Hz display. The quad camera setup on the back appears to house a Periscope sensor, and interestingly enough, a 3.5mm headphone jack is expected at the top. The battery will reportedly go from 4,500mAh to 5,000mAh, and will support 45W fast charging.

Sony needs to update the game

Sony Xperia 5 II

Sony Xperia 5 II

Source: Sony

Sony still has a great reputation, but it has been slowly declining over the years, along with sales of its smartphones worldwide. Sony hasn’t been quick with OS updates, and it’s far behind other companies with security patches, frustrating fans. Although the company started rolling out Android 12 for the Sony Xperia 5 II, Xperia 1 II, Xperia Pro, Xperia 1 III, and Xperia 5 III devices, it wasn’t the fastest for a long time.

Providing timely OS updates for recent flagship devices is a strategy that works well for Samsung, odd to say, but Samsung is now one of the best and fastest OEMs in the world to deliver timely security patches, extended support, and OS upgrades to its devices. cutting edge.

If Sony wants to compete – which we don’t suppose they want – it has to provide timely security patches for its devices. The latest Android 12 update schedule has gone smoothly for the company, and we can only hope that it can keep up in the future when Android 13 is released.

Does anyone still care about Sony smartphones?

Sony has redeployed its entire mobile division several times, shedding most of its staff to reduce its spending. The company seems to have found the right formula to operate in a fairly profitable manner, and managed to turn a profit in the second quarter of 2021. Sony has also revised its focus, and is only developing mid-range, upper-end and high-end premium devices. , which seemed to do the trick, satisfying its shrinking fan base.

Sony Xperia PRO I smartphone 3

Sony Xperia PRO I

Sony is also one of the few remaining companies to specialize in professional mobile imaging devices, and the Sony Xperia PRO lineup is aimed at professional photographers as an essential accessory for taking pictures. The Xperia PRO-I has a large 1-inch image sensor and a high price tag.

The problem is that while Sony managed to turn a profit in the second quarter of 2021, it made less than $200 million. Sony is no longer relevant, the company is no longer good at advertising its devices and a lot of companies have even stopped selling Sony smartphones altogether because there was little or no demand – at least here in the UK.

Sony is no longer relevant

Sony doesn’t have any premium features that would appeal to the average user, and Samsung spends tens of billions of dollars every year to maintain its first position on the throne. Sony is the leading manufacturer of camera sensors, the vast majority of smartphone businesses use Sony sensors in their smartphones, yet Sony still lags behind in their overall processing and quality – Sony takes great photos, but they are often less attractive compared to the photo taken on a Samsung or Pixel or iPhone.

Sony is also ruining its reputation by releasing devices too late. The Sony Xperia 1 III was officially announced in April 2021, but became available in late August. Sony is not very good at releasing their devices at the right time, and by the time their high-end smartphones are available for purchase, they are often already outdated with a last-generation chip.

Sony smartphones are often outdated by the moment they become available for purchase

Of course, a chip that is a few weeks or months behind the latest generation isn’t a big deal for most people, but the numbers speak, and people notice the lack of modern hardware in a smartphone that costs flagship prices. It remains to be seen if Sony wants to focus on launching its devices soon after the announcement, increasing its market share and possibly improving demand for its mobile phones.

Do you consider Sony smartphones when upgrading or looking for a new device? Let us know in the comments below!

Sony Xperia 1 III

Sony Xperia 1 III

The Sony Xperia 1 III comes with a large 6.5-inch 4K 120Hz OLED display, dual PD sensors and an overall excellent camera array on the back. The phone has an IP68 certification for water and dust resistance, and it is powered by the Snapdragon 888 chipset.