1. Consumer adoption of 5G to be inflation-proof
In numbers: the anti-inflationary 5G network
5G upgrade intentions
About 4 million smartphone users in Canada – a total of 17 percent – have expressed their intention to upgrade to 5G subscriptions in the next 12 months. These service providers may help users realize their intentions by addressing segments of consumers that are typically known to take 5G first—such as early adopters of the technology, heavy users of mobile broadband, and people who already own 5G-ready smartphones.
Consumer desire to use 5G networks remains strong
Despite global economic uncertainty, 5G users value reliable connectivity and 8 in 10 of existing 5G users in Canada are not ready to return to 4G.
Proof of value
Of the 1 in 5 who already have a 5G smartphone in Canada, the majority are yet to sign up for 5G and need to prove the value 5G brings before making the upgrade. Fifteen percent of Canadians still claim to use 5G but use a 4G phone, indicating an ongoing knowledge gap.