5g consumerlab hero canada v1 1568845176518a71706e7d204a4827e9de7fea

Availability of 5G Networks in Canada: Impact on Energy Service Providers and Consumers

1. Consumer adoption of 5G to be inflation-proof

Consumer adoption of 5G to be inflation-proof

Despite spiraling inflation, rising food and energy costs, and higher interest rates through 2022, consumers globally are still planning to upgrade to 5G. In Canada, 4 million smartphone users still intend to upgrade to 5G in the next 12 months.

In numbers: the anti-inflationary 5G network

Global 5G upgrade intentions

5G upgrade intentions

About 4 million smartphone users in Canada – a total of 17 percent – have expressed their intention to upgrade to 5G subscriptions in the next 12 months. These service providers may help users realize their intentions by addressing segments of consumers that are typically known to take 5G first—such as early adopters of the technology, heavy users of mobile broadband, and people who already own 5G-ready smartphones.

Consumer desire to use 5G networks remains strong

Consumer desire to use 5G networks remains strong

Despite global economic uncertainty, 5G users value reliable connectivity and 8 in 10 of existing 5G users in Canada are not ready to return to 4G.

Proof of value

Proof of value

Of the 1 in 5 who already have a 5G smartphone in Canada, the majority are yet to sign up for 5G and need to prove the value 5G brings before making the upgrade. Fifteen percent of Canadians still claim to use 5G but use a 4G phone, indicating an ongoing knowledge gap.