Representative image. Reuters
New Delhi: The Minister of Information and Broadcasting, Apoorva Chandra, on Thursday said that a pilot study on direct-to-mobile broadcasting, which has the potential to enhance the reach of MTV, will be conducted in the National Capital Region soon.
Addressing the Confederation of Indian Industry’s Big Picture Summit here, Chandra said that streaming to mobile was the “next big thing” for TV media as it has the potential to grow diverse viewership.
Currently, there are around 20 crore TV homes in the country. India has more than 60 crore smartphone users and 80 crore broadband users. TV media reach is set to be much higher.
He said IIT-Kanpur and Sankhya Labs conducted a pilot study on live-to-mobile broadcasting in Bengaluru, and now another study has begun either in Noida or somewhere near Delhi.
What is live-to-mobile broadcasting?
As the name suggests, it is basically TV on smartphones, but without an active internet connection. It works similarly to an FM radio in that a receiver built into the gadget can access radio frequencies.
Broadband and broadcast technologies are combined to enable mobile phones to receive local digital TV feeds, thus enabling multimedia content to be streamed directly to smartphones.
The technology aims to live stream citizen-centric information and counter fake news, issue emergency alerts, and provide assistance during calamities. It can be used to stream live news, sports events, etc. However, all this without any buffering also without consuming internet data.
Consumers can also, with a direct-to-mobile connection, stream content from Video on Demand (VoD) and Over The Top (OTT) services such as Netflix, Amazon Prime, and Hotstar without exhausting their data limit.
Moving video traffic from the mobile network to the broadcast network will free up bandwidth and reduce mobile spectrum congestion. This can reduce dropped calls and improve internet speed.
India has more than 1.2 billion mobile phone users and 600 million smartphone users consuming a lot of information and entertainment via mobile devices.
With the help of direct-to-mobile valuable content, it can be directly provided to people in remote areas without mobile phone connection. Even in areas with a mobile connection, not everyone has access to unlimited high-speed internet. But with the need to be online removed from the picture, anyone with a smartphone, no matter where they are or whether they have high-speed internet, can be provided with important information.
With input from PTI
Read all files latest newsAnd the trending newsAnd the Cricket newsAnd the Bollywood newsAnd the
India News And the Entertainment news over here. Follow us on Facebook, Twitter and Instagram.