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Smartphone shipments in India in the last quarter are at a three-year low

New Delhi: Smartphone shipment in India fell 10 percent to a three-year low of 43 million shipments in the July-September 2022 period, market research firm International Data Corporation said on Monday.

The share of 5G smartphones was 36 percent of the total smartphones during the said quarter with 16 million units at a slightly higher average selling price of $393, approximately Rs. 32,000, compared to $377, approximately Rs. 30,600, in the previous quarter.

“India’s smartphone market is down 10 percent year-on-year, with 43 million units shipped in July-September 2022. This was the lowest shipment in the third quarter since 2019 despite the earlier start of Diwali celebrations doubling. Demand and device surge The International Data Corporation (IDC)’s Global Quarterly Mobile Tracker report said pricing negatively affected festive purchases.

The vice president of IDC Device Research, Navkendar Singh, said that the stock build-up and periodic diminishing demand after the holidays will lead to the December 2022 quarter and the annual shipment for 2022 is likely to drop by 8-9 per cent to around 150 million units.

“The main challenges in 2023 are the impact of inflation on consumer demand, increasing hardware costs, and slow migration from phone to smartphone. However, the transition of smartphone users from 4G to 5G smartphones should give a growth impetus to the market in 2023, Especially in the intermediate segments and above,” Singh said.

According to the report, online channels had the upper hand during the September 2022 quarter with a record share of 58 percent, despite steady year-on-year growth with 25 million units shipped.

Multiple rounds of eTailer sales (The Big Billion Days on Flipkart, Amazon Great India Festival) have been supported by preferential platform pricing, exclusive online deals, offers and discounts. Amidst all the action in online channels, offline shipments have decreased by 20 per cent on on an annual basis as they struggled to generate demand while competing with strong online plays,” the report said.

MediaTek-based smartphones increased to 47 percent of the total market, while Qualcomm fell to 25 percent with Unisock following at 15 percent.

Xiaomi led the smartphone market during the quarter with a 21.2 percent share, while Apple topped the premium segment with a 63 percent share in the segment.

Xiaomi maintained its lead, but with shipments down 18 percent year-on-year in the September 2022 quarter. More than 70 percent of shipments went to online channels, resulting in a 27 percent share of the online channel (including In that POCO sub-brand).

Samsung regained second place with an 18.5 percent share. Vivo follows with 14.6 percent share, Realme 14.2 percent, and Oppo 12.5 percent market share.

“The sub-$300 segment underperformed, with shipments down 15 percent year-on-year. The over-$500 premium segment continued to maintain peak growth of 64 percent year-on-year and 8 percent growth. percent of this area, followed by Samsung at 22 percent and OnePlus at 9 percent. PTI PRS HVA

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