Aurora Mobile’s JPush solution enables Suzhou Bank to drive digital transformation

Aurora Mobile Limited

Aurora Mobile Limited

SHENZHEN, China, Nov. 14, 2022 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading marketing and customer engagement technology service provider in China, announces, Today it signed a strategic agreement with Suzhou Bank (002966.SZ) to help improve digital transformation with its intelligent push notification solution JPush.

On the way to building China into a great modern socialist country, the banking industry is facing a complex and changing environment with both opportunities and challenges. Digital transformation has become imperative for traditional banks to reshape and transform development with technological enablement. Accordingly, Suzhou Bank has made full digital transformation a strategic priority and has set goals and developed concrete plans to achieve it.

JPush helps banks improve customer engagement through efficient and stable messaging solutions.

With years of experience in the financial market, Suzhou Bank has served a diverse and broad client base with diversified services and made significant progress across a variety of financial fields including consumer finance, inclusive finance, and green finance. In order to ensure prompt and accurate notifications to various customer groups, the bank needs a multi-channel, high-speed, large-capacity messaging platform. JPush provides a comprehensive messaging solution to comprehensively address this.

JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APN (Apple Push Notification Service), FCM (Firebase Cloud Messaging) and system-level push message channels for various brands of phones Mobile phones such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS. In addition, JPush SDK integrates notifications quickly in 3 minutes and delivers notifications within milliseconds. Based on its proven architecture capable of supporting tens of billions of daily visits, JPush ensures stable push notification services to meet the bank messaging needs of its huge customer base.

Suzhou Bank has established a complete network security system and put forward higher standards and more stringent requirements to address information security management issues in the process of digital transformation. JPush has conducted six major tests during the development phase, including tests for no-load traffic, no-load power consumption, online reliability, concurrency capability, service stability, and network strength, and has proven its leading position in the field of information security, efficient and stable capability. to send messages.

JPush helps banks build smart operating systems with enhanced marketing capabilities.

In the mobile age, the exponential growth of customers’ personal needs greatly affects the way banks engage with their customers. Banks are changing from a linear growth model based on expanding outlets and workforce to a multiplier growth model powered by technology. Given this trend, technology-driven repeat marketing becomes an overwhelming choice for banks to improve quality and operational efficiency in various business scenarios.

Through efficient and convenient messaging solutions, JPush helps banks increase efficiency in unlocking customer value, pursuing long-term customer relationships rather than short-term deals, to implement full-scale digital transformation step by step.

Going forward, Aurora Mobile will continue its commitment to empowering banks through its flexible, personalized, and effective technology support to facilitate multi-channel customer engagement, repeat marketing, and drive digital transformation.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ:JG) is a leading customer engagement technology and marketing service provider in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services for enterprises and has grown into a leading mobile messaging service provider with first-mover advantage. With the growing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as cloud messaging and cloud marketing to help organizations reach and interact with customers across multiple channels, as well as artificial intelligence solutions and marketing technologies based on big data to help in the digital transformation of enterprises.

For more information, please visit https://ir.jiguang.cn/

Safe Harbor Statement

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For more information, please contact:

Aurora Mobile Limited
Email: ir@jiguang.cn


In China
Mr. Eric Yuan
Tel: +86-10-5900-1548
Email: eric.yuan@christensencomms.com

Ms. Linda Bergkamp
Phone number: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

Aurora Mobile Limited