Sony has unveiled the first non-prescription hearing aids in the US

Sony has unveiled the first non-prescription hearing aids in the US

tech giant Sony Electronics announces availability of first over-the-counter product (OTCHearing aids US market.

The company said it is reimagining the audio space with a focus on innovation, accessibility and personalization.

Through unique products developed in partnership with WS Audiology (WSA), a leader in innovations in hearing aid technology for more than 100 years, Sony It will enhance the lives of consumers by combining unique premium technology, absolute ease of use, and absolute comfort and wearability.”

The first two products launched from the partnership are CRE-C10 and CRE-E10 over-the-counter hearing aids, designed to understand that one size does not fit all and that people deserve choices that fit their unique needs, situations and lives.

Using the app, the CRE-C10 and CRE-E10 intuitively adapt to each user’s speech and surroundings, blending the latest technology with comfort to meet each individual’s hearing goals.

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Designed for everyday use, Sony’s goal with these new devices is to break down the current barriers faced by those with signs of mild to moderate hearing loss and offer a simple, app-enabled, do-it-yourself solution that can allow for an improved hearing experience.

While each device features an easy-to-navigate application interface with customizable options for the wearer’s specific hearing needs and preferences, the two models coming to market will offer even more choices in terms of the appearance and capabilities of high-end hearing devices.

Each device can be used immediately after purchase following easy setup with Sony | Hearing Control Application. Users are guided through a step-by-step process, answering a few brief questions for a quick setup and start using either device within minutes.

The easy-to-use app allows each device to connect to the user’s smartphone, allowing them to quickly customize settings, including volume control and more to ensure the wearer hears exactly what they intend, in multiple environments.

The app also allows the wearer to “self-adapt” each device. During the in-app self-adjusting process, each Sony device self-adapts to the most appropriate pre-set hearing modes, which are based on thousands of photorealistic audiogram results.