France’s Kruskal steps up its incursion into Africa – CAJ News Africa

by Silence we are cold
johannesburg, (CAJ News) CROSSCALL, the French mobile phone manufacturer, has rebranded to strengthen its position in the South African market.

A digital campaign, “Here to Stay”, has been adopted as a declaration of intent in a highly competitive market industry.

Crosscall approaches the sector with the goal of attracting outdoor enthusiasts and professionals who work in challenging and demanding conditions
environments.

These target industries are agriculture, manufacturing and mining, which are among the leading sectors of the most diversified African economy.

“The truth is that the brand hasn’t changed, it has evolved in line with the vision of our CEO and founder,” said Julien Furio, Director of Crosscall for Africa.

Cyril Vidal, entrepreneur, watersports enthusiast and construction specialist, founded Crosscall in France in 2009.

“We are committed to growing this unique, French-owned brand in South Africa because we feel our niche is unique and progressive and will suit the outdoor lifestyle of many South Africans as well as the harsh environments of mining, manufacturing and agriculture in South Africa,” Foriot said.

He described the South African market as “interesting” as many contract users are waiting to upgrade their personal or professional phones in serious anticipation as the performance of their mobile phones wanes.

Those who use Pay As You Go need to buy their phone on their own and a phone that can be fixed and lasts longer.

“Business and the public sector also love to release rugged, robust machines that are designed to handle just about any environment,” Furio said.

Crosscall products, according to the manufacturer, have a shelf life of 39 months, which is 12 months more than the best performing competitor models.

Most recently, it offered a three-year warranty on its latest product launched in 2020.

Ranked #1 in the smartphone category in the 2021 Global Repairability Index is Buoys Crosscall.

Foreo said that with Crosscall phones and devices, users can continue to use the devices instead of getting something new but can repair their devices instead of throwing them away.

“Users can be good with themselves and the planet at the same time. Our evolving brand is now aligned to represent this and the importance of responsible consumption.”

Under Crosscall repositioning, the “C” was retained in the logo but was split into two parts by a horizontal space that “represents a person’s trajectory differently and circularly.”

“Both parts of the new logo are an evocation of a virtuous circle of the circular economy, representing the new strategic focus of the brand’s positioning,” explained Bertrand Czeczyk, Director of Display and Communication at Crosscall.

By designing ultra-resistant products, he said, Crosscall has always given sustainability up front.

“This is a great opportunity for Crosscall to reaffirm and, at the same time, develop their site,” added Czaicki.

– CAJ . News

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