vivo, the leading smartphone brand, is widely known for its innovative technology and consumer-centric approach. It has repeatedly strengthened its commitment to provide the best technology and services to its customers around the world. vivo’s sponsorship of the FIFA World Cup Qatar 2022™ is another example of the brand’s efforts to connect communities and celebrate joy. To delve into vivo’s goal, vision and strategy as the Official Sponsor of the upcoming FIFA World Cup, we spoke with Eric Kong CEO, vivo Pakistan. Read more to learn more about the conversation and the vivo strategy.
Q1: As a consumer-focused brand, vivo has always been committed to providing the best experience to its users. With vivo as the official sponsor of the FIFA World Cup Qatar 2022™, what can we expect from this collaboration?
vivo operates with a consumer focused approach and behind every product development, campaign, service offering and collaboration like this, the goal is to make life easier and enriching for our customers. Our sponsorship of the FIFA World Cup Qatar 2022™ this year is part of a six-year sponsorship agreement with FIFA that was signed in 2017. vivo provides a massive experience to diverse audiences around the world. In previous years, we have sponsored the FIFA Confederations Cup 2017, the 2018 FIFA World Cup Russia, and the FIFA World Cup Qatar 2021. Through the experience of this collaboration, we have extracted many valuable insights that have helped us, and it has continued. By turning this FIFA season into an unforgettable one, it unites football fans around the world and allows them to collectively experience this exciting event.
Q2: What is vivo’s vision as the official sponsor of the FIFA World Cup Qatar 2022™?
The sponsorship of the FIFA World Cup Qatar 2022™ itself presents another opportunity for Vivo to add value to people’s lives and spread the joy of passion. The FIFA World Cup is undoubtedly one of the most awaited sporting events, characterized by the feelings of collective participation. As the Official Sponsors, it is our goal to capitalize on this wave of enthusiasm to turn this event into an exhilarating experience where cooperation and competition harmoniously coexist. We envisioned this FIFA World Cup™ as going to be an immersive and engaging experience. We hope to make every football fan feel like they are not just a spectator of this highly anticipated event, but also an active participant, cheering their beloved teams together.
Q3: What does being an official sponsor mean and how does vivo hope to enhance the fan experience?
Global events such as the FIFA World Cup have the power to unite international audiences and inspire feelings of community connectedness. We will strive to provide an unforgettable FIFA World Cup experience to football fans around the world. Incorporating vivo’s commitment to improving the user experience, through this sponsorship, vivo hopes to bring amazing moments of the game to consumers in the comforts of their own homes. By using advanced technological facilities, vivo will provide a smooth, near-realistic viewing experience for the event. We as a brand aim to inspire the local audience to express themselves through various initiatives such as the “Give It a Shot” campaign that encourages people to share their love of football with the world and other passionate fans. Through this football sponsorship, vivo wants to reaffirm its commitment to help develop football and encourage individuals to be inspired by the sport and event, whether they are watching the match on the field or at home with family and friends.
Q4: Speaking more about the Give It A Shot campaign, can you tell us about the agenda behind the campaign?
We launched this thoughtful campaign as part of an effort to realize our vision of providing a holistic FIFA World Cup experience. Through this global initiative, we aim to engage the football fan community with the opportunity to win exciting prizes. The FIFA World Cup is an exciting period of anticipation and promises many exciting and unforgettable moments to capture. This campaign gives participants the chance to win vivo prizes by capturing one of these moments through a photo or video using their vivo smartphone and sharing it on their Instagram page with the campaign’s official hashtags. We hope to create a space where audiences can share their passion and creativity and reward them for it. It is an effort to encourage collective celebration. With this campaign, we look forward to starting the event with great enthusiasm and vitality and preparing people for the big event to record unforgettable moments and share their happiness with others.
Q5: How does vivo’s goal as a smartphone company align with the goals of an event like the FIFA World Cup?
Football is a sport that transcends borders to connect international communities and peoples together. It represents teamwork and working together towards a common goal and thus helps in building meaningful bonds. vivo, as a global brand, is driven by similar values to create an interconnected global community and deliver exceptional experiences through regional demands and desires that are driven by technological innovations. vivo strongly believes that sport and technology have similar goals, to empower individuals, build community connections, and enhance life experiences. Hence, vivo’s sponsorship aims to further these goals by hosting a comprehensive event through industry-leading smartphone technology. The combination of vivo’s extensive network of global users and the large size of the expected global audience for the FIFA World Cup™ will prove to be a catalyst in connecting audiences around the world.
Q6: How do you think vivo’s technological knowledge will help in the organization and implementation of this global event?
Our experience sponsoring the previous FIFA World Cup was certainly helpful in preparing us for this year. On the technology side, Vivo has always been a pioneer in technological innovations that can be applied on a large scale. The new vivo X Fold+ is the official FIFA World Cup smartphone. Industry-leading foldable screen technology will aid in the organization and holding of the event. To ensure access to the latest technology during the FIFA World Cup, vivo will distribute this flagship smartphone to the organizing staff for the purpose of preparation and implementation. The use of advanced technology will facilitate effective event coordination and documentation and provide a great experience for viewers sitting in the comfort of their homes.
See also: vivo has become the official mobile and official sponsor of the FIFA World Cup Qatar 2022™