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OnePlus flagship in India’s mid-to-premium smartphone segment as 10R and 10 Pro Play Key Roles, reveals MSP report

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2022 has been an excellent year for OnePlus in India, and the company is already looking forward to a successful second half with the OnePlus 10T launch scheduled this week. This year, there have been a bunch of OnePlus launches in India already across different price categories starting at Rs.19,999 for the OnePlus Nord CE 2 Lite 5G and going up to Rs.66,999 for the flagship OnePlus 10 Pro. The company tried to cater to all kinds of clients in India this year.

The main findings from the MSP Smartphone Consumer Report and user searches on our website seem to indicate that the efforts have paid off. OnePlus has outperformed its competitors in the mid to premium smartphone segment.

Data from the MSP Smartphone Consumer Report of more than 10,000 participants shows that OnePlus has the highest ownership share in the Rs 30,000 to Rs 50,000 price range, with 28.5% of people owning a OnePlus device in this segment. Samsung and Vivo were the next brands with the highest ownership percentage in this category. Oppo and Xiaomi also made it into the top five smartphone brands, according to data from MSP Smartphone Consumer Report.

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OnePlus 10R: A clear winner for the brand

The OnePlus 10R, the Rs 40,000 sub-smartphone from the house of OnePlus, has turned out to be a black horse for the brand. Based on impressions on MySmartPrice from April to June 2022, OnePlus 10R was the most popular smartphone in the Rs 30,000 and Rs 40,000 category on our website with the highest impressions for the price segment. On the other hand, Vivo V23 Pro 5G and Realme GT Neo 3 5G were among the other best smartphones that got the highest impressions on our site.

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When asked about the OnePlus 10R experience, a respondent said, “I am using a OnePlus 10R phone. I am very satisfied with this brand. I am particularly drawn to the charging speed and image quality. This phone also offers a good processor. It gives us all the latest features.”

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It’s no surprise that the OnePlus 10R is a popular choice in its price category, all thanks to plentiful features like support for fast charging up to 150W, a Dimensity 8100-MAX SoC, a 50MP Sony IMX766 primary camera sensor, and a 120Hz AMOLED display. The OnePlus 10R and Realme GT Neo 3 are basically the same devices that differ by design and user interface. However, the OnePlus 10R beat the Realme GT Neo 3 in the 150W charging test, which you can watch below.

OnePlus dominates the mid-to-premium smartphone space in India

Other key findings from the survey and impressions on our website revealed that OnePlus smartphones appear in the top three list for each price range including Rs 30,000 – Rs 40,000, Rs 40,000 – Rs 50,000 and over Rs 50,000.

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While the 10R ruled the Rs 30,000 to Rs 40,000 segment, the OnePlus 9RT made sure it gave its rivals a tough fight in the Rs 40,000 to Rs 50,000 price segment. The OnePlus 9RT is the third most popular smartphone in this category, closely following the Samsung Galaxy A73 5G and Realme GT 2 Pro 5G.

Coming to the flagship segment, the MySmartPrice survey further revealed that OnePlus 10 Pro is the second most popular smartphone in the Rs 50,000 and above category. The Xiaomi 12 Pro came out as the most popular smartphone choice in our survey, while the Samsung Galaxy S22 Ultra was the third most popular device in the same category.

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After Apple, OnePlus has the highest brand loyalty among users

Apple and OnePlus emerged as the top brands whose customers demonstrated the highest sense of brand loyalty, with a retention rate of 80.5% and 61.5%, respectively.

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While it is important to note that Apple is mostly located in the premium segment and has dominated the space for a good while. OnePlus has been a stellar star of the Android ecosystem as the company has a presence in the Indian smartphone market starting at Rs 19,999 and going up to Rs 66,999.

Another user who took part in a MySmartPrice survey, when asked about the user experience on a OnePlus device, said, “I’ve used several OnePlus phones, and now I’m using Nord CE 5G. It’s a stable phone and helps me do whatever I want, whether it’s light gaming or daily work. I would only recommend this to other users because of the Snapdragon 750G processor that packs in and makes a better package than the rest of the mobiles out there.”

OnePlus enjoys an excellent satisfaction rate among users

OnePlus phones have also outperformed the competition in terms of satisfaction with the features available on the device. In our main findings, we measured smartphone brands in different categories – charging speed, display quality, smartphone speed, rear and front camera, and battery life.

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In terms of charging speed and display quality, OnePlus phones scored over 80% satisfaction rate when compared to brands like Apple, Poco, and Realme. In terms of display quality, OnePlus even outperformed Apple in the satisfaction rate of respondents who participated in the MSP Smartphone Consumer Report.

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Even in smartphone speed, respondents in the MySmartPrice Survey ranked OnePlus at 80.70% marginally behind Apple at 81% while Poco, Realme and Motorola were among the top five brands.

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Additionally, OnePlus was rated above 75% by respondents who said they were satisfied with the quality of the front and rear camera of the OnePlus phones.

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The OnePlus 10 Pro launched earlier this year came with a Hasselblad camera brand and turned out to be an excellent choice for the camera smartphone in our review.

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Finally, in battery life, OnePlus is ranked as the third best brand after Infinix and Poco in terms of feature satisfaction. While Vivo and Realme were among the top five brands, according to the MSP Smartphone Consumer Report.

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The second half of the year is already looking very competitive with a handful of scheduled launches. OnePlus wants to keep it running through the year, and the OnePlus 10T could be the perfect device for the company.

You can download and read a file MSP Smartphone Consumer Report More than 10,000 participants participated.

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