Circular Nokia

Nokia Mobile is entirely dedicated to the circular service

Circular Nokia

The electronics industry is not a clean industry. Well, most industries are not clean, and they all have an impact on the environment, which is what we realize today when climate change is tangible. While production can’t be stopped, one thing we as a civilization can do is try to reduce the impact we’re having on the environment, and the latest Nokia Mobile Services do just that.

To make people aware of the amount of e-waste our civilization produces and the size of the footprint it leaves, Nokia Mobile hosted a smart pop-up at the Museum of Unnatural History in London. Nokia Mobile has created some beautiful art installations to show all the problems caused by modern smartphones. I bet that in a thousand years or so, archaeologists will start finding smartphones in rocks next to bones and other remains of our civilization.

A phone as a fossil

Nokia Mobile did research and found that people (in the UK) have an average of 3 to 4 chargers at home and a drawer full of old smartphones. Well I know who to blame the 30+ Nokia devices in the bottom drawer my wife wants me to keep permanently by recycling them. It is interesting that people in the UK generate about 23 kilograms of e-waste annually, and when you know that smartphones account for up to 12% of the e-waste in the world, that number is huge

A bottom drawer

One solution to e-waste is recycling and extending the life of phones – something that Nokia Mobile has invested heavily in recently. But as we live in a new capitalist world, the service should do more than ensure that their Nokia phone is recycled or given a new life to the end consumer.

Ben Wood Circular

In any case, I appreciate the effort and hope the generalization continues to evolve. In short, when you buy a Nokia device, you plant some trees, you get a device made from recycled materials, you can dispose of it properly when you don’t need it, and with Circular you get a replacement if something happens to it.

If you’re in London, check out the installation at the Museum of Unnatural History or check out the gallery of photos taken by Ben Wood there.