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Ericsson’s largest consumer study shows that 5G is already paving the way to the equation

As the uptake of 5G in many parts of the world bridges a milestone from early adopters to mass adoption, new flagship Ericsson (NASDAQ:ERIC) research – the industry’s largest global study of its kind to date – underscores consumers’ growing commitment to 5G and their expectations for 5G. Next generation use cases.

Called 5G: The Next Wave, Ericsson ConsumerLab’s report examines the impact that 5G technology has had on early consumers since its launch in various countries, as well as measuring non-subscribers’ intent to use the technology – and their related expectations. In Indonesia, the report predicts that at least 53 percent of consumers plan to sign up for a 5G subscription in 2023. Meanwhile, nearly half of users in the country already own a 5G-capable device of which the report estimates another 32 million to sign up for 5G in 2023. As for the expectations of 53% of consumers towards 5G technology, they consider innovative applications and services to be the main reason for subscribing to 5G. Additionally, potential 5G users see network coverage as more important than speed.

Ericsson’s combination of tracking data covering 5G launches since 2019 and a new consumer survey have allowed Ericsson Consumer Lab to identify six key trends affecting the next wave of 5G adoption.

The report covers behavioral changes resulting from the bundling of digital services into 5G plans by telecom service providers – particularly the increasing use of enhanced video and augmented reality (AR) applications. In Indonesia, there are twice as many early adopters of 5G than 4G users who interact with more than three digital services every day, some of which stream HD video and audio, play online multiplayer games, watch multi-show broadcasts or download video content in HD quality/ 4k. This is reflected in the 97 percent of early 5G users who consider innovative 5G experiences to be an important inclusion in their mobile broadband plans.

The report also looks at the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and its impact on network traffic.

More than 49,000 consumers in 37 countries, including Indonesia, are interviewed for this research – the industry’s largest global 5G consumer survey to date and the largest consumer survey conducted by Ericsson on any topic. The scope of the survey represents the opinions of about 1.7 billion consumers around the world, including 430 million 5G subscribers.

Jasmeet Singh Sethi, Head of Consumer Lab at Ericssonhe says: “The scope of the research gives us real insight into consumers’ views and attitudes towards 5G networks. The report shows that the next wave of potential 5G users have different expectations of the technology than early adopters. In general, consumers see interaction with 5G as an essential part of their social patterns. their future life.

He adds, “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as social networking, gaming, and purchasing digital items in interactive 3D virtual gaming platforms. The amount of time 5G users spend in augmented reality applications has also doubled in the two years.” The last two, compared to 4G users.”

Jerry Super, President of Ericsson Indonesia“It is impressive to see a strong basis for 5G uptake in Indonesia,” he says. “53 percent of users in Indonesia plan to sign up for 5G in 2023, so they can access innovative applications and services, such as the metaverse. Ericsson is working with Indonesian telecom service providers to deploy 5G and building the 5G ecosystem so that Indonesian consumers can enjoy the increased productivity, effectiveness and efficiency that advanced technologies such as AR and XR can offer.

The report predicts that 5G consumers who have experience using extended reality (XR) functionality are likely to be the first to adopt future devices because they are more positive about the capabilities of the mixed reality glasses. Half of 5G users who already use XR-related services each week believe AR apps will move from smartphones to XR headphones within the next two years, compared to a third of 4G consumers who hold this view.

5G – Next Wave Report: Six Major Trends

  1. Adopt 5G to be inflation-proof: At least 510 million consumers in 37 markets are likely to use 5G in 2023.
  2. The next wave of demand from users: The next wave of 5G users has higher expectations about 5G performance, especially network coverage, than early adopters – who are interested in new innovative services enabled by 5G.
  3. The availability of 5G networks is emerging as a new benchmark for satisfaction among consumers. Geographical coverage, indoor/outdoor coverage, and hotspot coverage for gathering are more important for building user perception than demographic coverage.
  4. 5G is increasing the use of enhanced video and augmented reality. Over the past two years, the time 5G users spend on AR apps has doubled to two hours per week.
  5. 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to network capabilities that are tailored to meet specific needs.
  6. 5G adoption paves the way to the metaverse. 5G users on average already spend one hour per week on metaverse-related services more than 4G users. 5G users also expect that 2 hours more video content per week will be consumed on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025. Meanwhile in Indonesia, the report shows that 45 percent of 4G users will start using AR apps In the real world once they subscribe to 5G.

Related links:
Ericsson 5G: The Next Wave Report
Ericsson Consumer Lab: The Voice of the Consumer
Ericsson Industrial Laboratory: The Voice of Business, Industry, and Society
Ericsson 5G
Ericsson Roundtable Discussion: How the Extended Reality of 5G (XR) Can Transform the Entertainment Industry
Ericsson’s blog: 12 metaverse use cases in the coming years – Ericsson