RGB lighting and PC-obsessed Razer has launched a new sustainability initiative, which allows customers to offset the granular carbon of online shopping carts and reduce their environmental footprint. Razer Restorify uses the math behind the scenes for partial compensation, so you know exactly how much carbon dioxide you should have an impact mouse or keyboard to produce, and lets you pay a specific amount to compensate for it.
Carbon offset certificates are typically handled in round numbers – usually in metric tons – and are not broken down for each item when that checkout button is clicked. Restorify knows that the Razer gaming mouse produces 7.73kg of CO2e, so you can sell a carbon offset certification for $0.20 instead of $20. You’ll be able to see the exact amount before reaching your credit card – something that Razer believes will encourage more of us to do our part for the planet than the obscure offset calculations other retailers do.
The scheme, which was launched in partnership with carbon-reduction campaigners such as GoNetZero, is also fully traceable. Once you place an order, you will receive an emissions compensation certificate, which lists the country of origin and the specific compensation program used. Never use carbon credits from records that haven’t yet started to offset physically, and everything is recorded digitally, so you can track your carbon offset over time.
Restorify is already on the Razer web store, and the service is being opened up for other retailers to add to their online shopping systems. The company’s fintech suite already has 50,000 merchants who use its other products, and has partnered with Amazon Web Services to make them available to another 100,000 in 150 countries. They’d appreciate the carbon footprint of a business’s products if they couldn’t calculate it themselves, so smaller brands can participate as well as the big ones.
It’s part of Razer’s goal of reaching net zero by 2030 — no small feat, given that it sells millions of mice, consoles, and other gaming gear every year.