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Erajaya Digital and ZTE collaborate to bring high-quality smartphones to the Indonesian market | Vanilla Plus

Jakarta, Indonesia. July 21, 2022 – digital irajayaone of the business sectors of PT Erajaya Swasembada Tbk and ZTE CorporationA cooperation agreement was officially signed between representatives of the two companies, Joy Wahjudi from Erajaya Digital and Richard Liang Weiqi from ZTE Indonesia. Through this cooperation, ZTE has entrusted Erajaya Digital as a retail and distribution company for electronic devices in Indonesia to be the main distributor of smartphone products to be provided by ZTE to Indonesia. This cooperation is also a milestone for ZTE in returning high-quality smartphones to customers in Indonesia.

The pandemic has brought about massive changes on all fronts and pushed all activities and interactions to digital. Smartphones have played an important role at a time when everyone is struggling to stay connected during this pandemic, from education and finance to lifestyle and entertainment. according to NewZoo Data In 2021, Indonesia became the fourth country with the largest number of smartphone users in the world. Based on data reportIn Indonesia, connected mobile phones exceeded the total population of 370.1 million units in January 2022. This number increased by 13 million, or 3.6%, over the same period in the previous year. Indonesia is a large digital market in the Asia Pacific region and is an important digital industrial country. Since its presence in Indonesia, ZTE is committed to continue supporting Indonesia’s digital transformation by delivering technological innovations through quality products and services. This strategic partnership between ZTE and Erajaya Digital is expected to meet the growing demand for smartphones in Indonesia annually.

“Smartphones have become a necessity for many people. At ZTE, we are committed to connecting the world with continuous innovation towards the future, through seamless connections and the latest devices. This collaboration with Erajaya Digital marks ZTE’s return to the Indonesian smartphone market to deliver our innovations, to meet customers’ connectivity needs. and their lifestyle.

We believe that this cooperation with Erajaya Digital can bring ZTE smartphones with the best specifications closer to the people of Indonesia,” says Richard Liang Weichi, Director of PT. ZTE Indonesia.

Joy Wahjudi, CEO of Erajaya Digital says, “We welcome and support ZTE’s decision to re-enter the Indonesian smartphone market and are honored to be appointed as a partner in this strategic expansion. This is in line with Irajaya Digital’s commitment to offering a diversified product portfolio, particularly in the smartphone category. and its ecosystem in our retail network.This cooperation will expand customers’ choices for high-quality, innovative and updated smartphone devices after technological advancements.As the national distributor of ZTE brand in Indonesia, we are ready to provide the best support to make this cooperation a success and introduce ZTE phones Smartphones in hundreds of retail outlets spread across Indonesia.”

ZTE’s range of smartphones are built with the best specifications in mind, keeping in mind the important features that customers look for most. With a diversified series of smartphones soon to be available in the Indonesian market, ZTE continues to develop its capabilities to meet customers’ connectivity and lifestyle needs. Earlier this year, ZTE also showcased a range of smartphones at Mobile World Congress (MWC) in Barcelona last March, as a testament to its innovations in products and accessories.

This series of trusted smartphones will soon be available in hundreds of Erajaya Group stores across Indonesia.

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