How do they prepare to take the leap?


by Migo Porter

Netflix (NASDAQ: NFLX), Sony (NYSE: SONY) Play Station And the Microsoft (NASDAQ:MSFT) is gaining momentum to join the smartphone revolution. Is phone format the future of gaming?

Portability is one of the most resonant features of recent years in the video game industry. I started gaining strength with nintendo (OTC: NTDOY) Switch the hybrid console, and become a loyal companion to gamers on smartphones with titles like PUBG, COD Mobile And the Jinshin effect, Compete on the leaderboards for global downloads (and earnings).

The ability to save your game and continue later, from anywhere, is a big draw. And if we add this to the fact that new devices have better hardware specs, we are faced with a platform that will definitely grow exponentially in the coming years.

Most importantly, some of the world’s largest entertainment companies, such as Netflix, PlayStation and Microsoft, are already preparing to move to small screens.

But what did they plan?

PlayStation and Microsoft: Console leaders are venturing into a foreign territory

PlayStation and Microsoft are among the leaders in the video game industry. However, our view of both could begin to change soon.

PlayStation is not only the “desktop console” pioneer. She is now also a producer of movies (“Uncharted”) and series (“The Last of Us”), as well as video games on PC and soon smartphone games as well.

For small screens, the Japanese company has tried its luck with two small projects. “Uncharted Fortune Hunter” shutting down its servers in early 2022 and “Run, Sackboy! Running!” These were adaptations of “Uncharted” and “Little Big Planet” respectively, both of which have the same concept: an endless runner set in PlayStation worlds.

Neither was a success nor a failure, but they existed, and they were the brand’s first steps into mobile.

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An important fact is that the release of “Uncharted Fortune Hunter” and “Run, Sackboy! is going on!” Pay off under supervision John Kodera The former president of SIE, and Shuhei Yoshida, Former President of Sony Computer Entertainment Worldwide Studios.

In 2019, when Jim Ryan (You and Hermann Holst (SCE Worldwide Studios), brand plans have changed and signaled the expansion of media in and out of video games.

An example is opening a file PlayStation Studios Mobile division and acquisition of savage games Studio in August this year. The company announced the upcoming release of its “AAA live action action game,” and with the new section anticipates “innovative mobile experiences based on existing and new PlayStation IP addresses.”

On the part of Microsoft, the focus is on the successful subscription service Game Pass, which allows you to play a catalog of more than 100 video games on any platform: consoles (Xbox One and Xbox Series X | S), PCs and smartphones (Android).

In the case of smartphones, titles cannot be downloaded, they must be played through xCloud Gaming, that is, through the “cloud”. With a high-speed fiber optic connection, it is possible to complete an entire campaign without any hiccups.

And for the player who is unfamiliar with the on-screen controls, the official Xbox joystick can sync with any of them Alphabet Corporation (NASDAQ: GOOG) An Android smartphone to play Game Pass just like on your console or PC.

Microsoft does not usually share the number of active users of its service. However, a recent report confirmed that 25 million subscriptions have already been reached: looking at it from the outside, it’s a good number; But within the company, a higher figure was expected.

Axios reports that Microsoft’s fiscal year 2022 ended with a 28% increase in subscribers compared to the previous year. However, they expected a 73% increase in the company, a prediction that was very far from reality.

“We’re seeing incredible growth in computers,” Phil Spencer said in a recent interview. “On the console, I saw a slowdown in growth, mainly because at some point you got to everyone who wanted to sign up on the console.”

It didn’t say anything about Gamepass on Android (xCloud).

On its journey through the world of smartphones, the company’s plans include opening its own app store to compete with the Google Play Store and Apple’s App Store (NASDAQ: AAPL).

Netflix Games: an interesting catalog that 99% of users are waiting for

Netflix is ​​best known for its streaming platform for movies, series, and documentaries, but in the past year it has also moved into the realm of video games.

The company recently introduced to the world “Netflix Games”, a section available to all subscribers of the original streaming service, with access to a catalog of popular and classic video games and some new ones, to be played locally (that is, by downloading ) with a smartphone or tablet.

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What does the catalog bring? Many titles available are of undeniable quality. We find “Hextech Mayhem: A League of Legends Story” (a rhythm game from Riot Games, creators of “League of Legends”), “Poinpy” (from the creator of “Downwell”), “Oxenfree” (from Netflix’s Night School Studio), Moonlighter and Spiritfarer and Into the Breach.

The move comes in a context where Netflix has lost hundreds of thousands of subscribers around the world, in the face of the emergence of new streaming platforms such as HBO Max, Disney +, Star + and Amazon (NASDAQ: AMZN) Prime Video, among others. With a large catalog of video games at no additional cost, Netflix strives to attract the attention of new users.

It should be noted that the competition is not too far from the gaming industry either. Disney (NYSE: DIS) is a video game production chain for all types of platforms, including smartphones, and with heavyweight licenses such as marvel or Pixar. Its last major hit was “Disney Dreamlight Valley”, currently available in Early Access. However, for now, Disney is not expected to bring video games to its streaming platform.

For its part, Prime Video offers its subscribers a handful of video games and downloadable content per month.

But Netflix’s move has some interesting points. The company had a temporary exclusive contract with “Hextech Mayhem: A League of Legends Story” and acquired Night School Games, the creators of “Oxenfree,” to develop a sequel.

The company also opened a new studio in Finland, and another in Southern California with Chacko Sonny, producer of “God of War Ascension” and “Overwatch” at the helm. Its plans are to produce 55 games and integrate cloud games into the platform.

The allure of Netflix games, undoubtedly, lies in the free access to an exciting catalog of video games that can be enjoyed without ads.

But what do the numbers say?

The CNBC report highlights that less than 1% of global Netflix users have downloaded these video games. The future may be promising, but it seems that the present is not as bright as expected.

Thus, with the bumps and big commercial successes, one thing is clear: the future of gaming will be tested on the small screens of our smartphones.

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