samsung sells over 12 lakh smartphones worth rs 1 000 cr on day 1 of online festive sales

Samsung sells over 12 lakh smartphones worth Rs 1,000 crore on first day of festive sales online, retail news, ET Retail

Samsung sells over 12 lakh smartphone worth Rs 1,000 on first day of festive online sales

New Delhi: Major electronics company Samsung India on Sunday said it has sold more than 12 lakhs of Galaxy smartphones worth over Rs 1,000 crore on the first day of festive online sales on Amazon and Flipkart. Samsung cut prices for Galaxy series smartphones in the range of 17 to 60 percent for holiday sales.

“On the first day of festive online sales, Samsung sold more than 1.2 million Galaxy devices, setting a new record in India. Samsung Galaxy smartphones were among the most sought-after devices, thanks to unprecedented offers on Amazon and Flipkart. In terms of value, Samsung sold Galaxy devices worth over Rs 1,000 crore in 24 hours.”

Samsung has lowered the prices of smartphones such as the Galaxy S20 FE 5G, Galaxy S22 Ultra, Galaxy S22, Galaxy M53, Galaxy M33, M32 Prime Edition and Galaxy M13.

For the premium Galaxy S22 series, the company announced discounts of between 17 and 38 percent.

“On the first day of the Great Amazon Indian Festival, Samsung was the No. 1 smartphone brand, with every third smartphone being the Galaxy. The Galaxy M13 was the No. 1 bestseller,” Samsung said.

On the first day of Flipkart’s Big Billion Days sale, Samsung said it had doubled its market share on the platform.

“With a strong start to the holiday season sales, Samsung is preparing to strengthen its leadership in 5G networks and smartphones in general in the country,” the company added.

According to market research firm IDC, Samsung captured 16.3 percent of the market share in the second quarter of 2022 with shipments of 5.7 million units.



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