HTC plans to re-enter the Indian market

Taiwan-based premium smartphone maker HTC plans to re-enter the Indian market in August by launching new products, according to a source.

The company shut down all operations in the country after the resignation of the South Asia chief in charge of Indian business Faisal Siddiqui last year.

“HTC will return to India after a gap of more than a year and is set to launch a new flagship series in the next few days. It is set to deliver several firsts in the smartphone industry with the new launch in line with its legacy of early adopters,” said a source familiar with the development. for PTI.

HTC U11 and its advanced version were the last smartphones launched by the Taiwanese company in India in February 2018.

According to the source, HTC will sell the smartphones in India through an international distribution network.

“Inone Technology is the licensed brand of HTC in India. It is headquartered in Shenzhen (China) with presence in India and several other countries and is well known for smartphone manufacturing and retailing. HTC will sell its new device in India through Inone,” the source said.

Although HTC has pioneered many technologies in the smartphone sector, it has not been able to get enough market share for its strength in India.

HTC had less than 1 percent of the market share in the overall smartphone segment and less than 2 percent in India’s premium smartphone segment in 2017, according to various estimates.

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